DraftKings will launch a brand-new multi-purpose 'Super App' app this month, known as DraftKings Sports & Casino.
Announced during an investors call on Monday, March 2, the DraftKings Super App is set to house several of the operator's core services in one place.
This maneuver plays into a wider strategy for growth, as DraftKings plans to take advantage of a gross revenue opportunity worth between an estimated $55bn to $80bn by 2030.
The Super App will serve a significant role in that endeavor, by allowing players to access key products via a unified platform.
DraftKings plans to launch the Super App in time for NCAA basketball tournament March Madness , which tips off on March 17, 2026.
Super App unifies all core DraftKings products
According to a press release published before the investor meeting, the Sports & Casino Super App will comprise DraftKings' sportsbook, predictions, casino and lottery products in one downloadable app.
Players will oversee one account and manage funds through one wallet, which may be used to deposit and withdraw cash across all products.
Importantly, the app automatically showcases relevant and legal services available in their state – described by DraftKings CEO and Co-Founder Jason Robins in an interview with CNBC as a "backend" protocol.
"We're saying you download the same app, and if you're in a State that does not have online sports betting, you'll see Predictions. If you're in a state that has online sports betting, you'll see the Sportsbook product. We're going to sort it out for them (users)on the backend, versus making them go and navigate a bunch of different apps."
Robins has led DraftKings since 2012, and is acutely aware of the 'confusing' difficulties facing customers who want to access more than one gambling product developed by his team.
"We have so many apps now and it's confusing for customers. Take Predictions for example. Right now you have to go download the DraftKings Predictions app.
"Most people don't think that, especially if they already have the other app on their phone. If you search the App Store, the Sportsbook and Casino app is what comes up. We have all sorts of customers that are like, 'I thought it would be in here (the Sportsbook and Casino app). It's just natural."
If successful, the Super App will all but eliminate two critical issues facing both customers and DraftKings.
First, players will benefit from having the entire DraftKings services catalogue in one area. Meanwhile, the operator no longer misses out on business from players who cannot easily download multiple apps, and could see engagement upticks across more products.
Robins acknowledges that the company had placed too much responsibility on the shoulders of prospective players in the past – and, in its most effective form, the 'Super App' should resolve that problem.
"What we did is, essentially, we made it their (the customers) problem to figure out which app to get based on where they're located in the country, versus our problem."
When the first phase of the DraftKings Super App rolls out in March, players will know immediately which products are available in their area.
Increasing AI integration across all verticals
In a statement, Robins explained that: "The Super App will enhance DraftKings' powerful lifetime value flywheel, which is increasingly efficient and supported by its four sustainable advantages in product, technology, trust, and marketing, and accelerated by AI."
The longstanding group CEO detailed that optimization will be seen across verticals – suggesting that aggressive AI integration is on the horizon, if not already implemented.
It is argued that AI development will create efficient, streamlined services. However, DraftKings' employees have directly suffered as a consequence of this restructuring; the US operator reportedly plans on cutting 2% to 15% of its workforce as part of a revised framework.
Super App to deliver revenue improvement despite layoffs
Internally, DraftKings expects to achieve a 30% adjusted EBITDA (earnings before interest, taxes, depreciation and amortisation) margin in the long term. Moreover, the company plans to see 10%-30% revenue growth through its Predictions product.
Prompted to explain how his team determined these figures and why the sportsbook vertical is not forecast to see similar performance, Robins confirmed that Predictions cashflow is simply subject to a smaller tax burden:
"Well, the main thing is it's (Predictions) not taxed in the same way Sportsbook is. The Sportsbook has a tax in every state we operate, (which) goes on revenue. In some cases it's not even on net revenue, it's on gross revenue. So that's basically the difference in the cost of revenue."
He also touched on notable reporting differences between DraftKings and Kalshi. According to Robins, DraftKings tries to discuss figures in an easily comparable way, whereas Kalshi delivers fluid trading volume metrics.
"I think what they're (Kalshi) doing, is here's how much is actually at risk, or he's the total payout that could be won. We typically report how much is actually wagered, is handled, so those are different things.
"We're trying to draw an apples-to-apples comparison."
Super App to undergo phased release with Predictions at its core
The DraftKings Sports & Casino Super App is set to launch gradually, with the window for a stage-based release beginning this month.
As part of this phased rollout, users may notice that certain products change over time, including the Predictions service.
Jeanine Hightower-Sellitto, DraftKings Predictions General Manager, said that players should expect an "industry-leading sports predictions experience" when the 2026 NFL season kicks off in September.
It is likely that this revamped Predictions push will involve Railbird, a CFTC-licensed Designated Contracts Market (DCM) purchased by DraftKings.
Since launching in December 2025, DraftKings Predictions has used CME Group and Crypto.com as events contracts and liquidity suppliers, with Robins' team essentially acting as the face of existing services.
When Railbird's integration is complete, DraftKings Predictions will own and manage all trading markets.
DraftKings now stands on the precipice of a major shift in strategy – with the Sports & Casino Super App spearheading plans for multi-product expansion. Should the app achieve its targeted March release, it would mark a crucial first step in the operator's next phase for growth.
