Professional Background
Lucy began her journalism journey by launching her own music blog at just 16, using it as a steppingstone to enter university and build a writing portfolio that included contributions to Louder Than War and Gigwise. During university, she discovered Brazilian jiu jitsu — a passion that soon led her to writing for MMA publications and entering the world of sports journalism.
Her editorial career progressed with a move to Gambling Insider, where she gained her first in-house journalism role covering the B2B side of the gambling industry. There, she wrote for both print and digital formats and self-published her first book, Shh…it Happens. This role laid the foundation for her transition into B2C gambling content, where she further refined her skills in player-focused storytelling and strategy.
Today, Lucy applies her combined experience in editorial leadership and gambling content production to shape BonusFinder's coverage across regulated markets, including the US, UK, and Canada.
What Makes Lucy a Gambling Expert?
Lucy entered the gambling world with little knowledge, but her journalistic drive to know about everything quickly allowed her to catch up on the industry - globally. After she entered her first gambling role, she would keep up to date, daily, on the latest happenings all across the gambling world, to pitch new ideas and to better her understanding of the industry as a whole.
Lucy has written every type of gambling content you can imagine, varying from: financial reports, to interviews with C-Suite executives, to legal updates, slot reviews and more. Having found a love for the diverse and ever-changing gambling industry, Lucy also found herself giving gambling a go, to gain a stronger knowledge of how casino games and sports bets work. Currently she is a slots aficionado and is not shy of a parlay or two either – especially on the UFC.
Whether it's legal news in the US, sourcing the highest RTP slots around, or even choosing which fighter you should be betting on - Lucy has the answers.
Areas of Expertise
- Global Gambling News & Regulation: Lucy tracks international gambling developments, from licensing and legal shifts to emerging market trends, delivering clear and timely updates.
- Casino & Slot Game Reviews: A passionate slots player, Lucy reviews games with an authentic eye, focusing on RTP, features, and overall player experience.
- Sports & MMA Betting Content: Combining her MMA background with betting knowledge, Lucy provides sharp, engaging coverage of UFC events and fight markets.
- B2B & B2C Content Strategy: With experience on both sides of the industry, Lucy crafts content that connects, from executive interviews to player-focused bonus news.
Personal Interests
Beyond the newsroom, Lucy is a passionate martial artist and avid gambler. She holds a purple belt in Brazilian jiu jitsu and a green belt in kickboxing, actively competing and following MMA events such as the UFC and Cage Warriors. She is often with a carefully crafted parlay bet on the line.
Her hands-on experience with casino platforms and sports betting enhances her content authenticity, bridging the gap between player perspective and industry insight. And though her editorial role keeps her busy, Lucy continues to write independently, a habit rooted in her early blogging days and one that fuels her continued growth as both a journalist and gambling expert.
