Betr, owned by internet personality Jake Paul, has officially launched a new social casino product in 30+ US States, known as Betr Social Casino.
Initially soft-launched in March 2026, the social casino vertical now stands as the fourth core product available to Betr players. Other services include a sportsbook, arcade and a daily fantasy sports (DFS) facility.
The social casino will join its sibling amenities in Betr's so-called 'super app' – where players can access a range of gambling products and tools in one place.
This announcement also comes at a pivotal moment for the Jake Paul-owned brand. Later this year, Betr will seek to leverage its partnership with Polymarket to compete in the increasingly popular 'predictions' industry.
Social casino continues strategic shift for Betr
In a post on X (formerly Twitter), Betr formally revealed its all-new social casino – alongside a competition to win $500 in Betr Bucks; the platform's digital currency for free entries.
"We just launched a Social Casino in the Betr App and we want to split $500 in Betr Bucks to five of you to celebrate," reads the post.
To participate, players must follow Betr's official X profile and repost the statement in question.
Founder Jake Paul expanded on the new social casino via a post on his personal X account: "The massive days just keep coming for @betr. We just launched the Betr Social Casino in 30+ states."
Betr was founded by Paul and SimpleBet owner Joey Levy in an effort to hone in on what the online influencer calls the "TikTok-ification" of online gambling.
According to the 29-year-old, Betr was first designed to deliver sports micro-betting "to the masses".
However, that strategy has evolved over time. Betr now stands as a multi-pronged platform featuring an array of social and real-money facilities.
But, rather than competing with industry leaders DraftKings and FanDuel – with whom Betr has struggled to keep pace – the operator is now set on offering a diverse, first-of-its-kind, all-in-one 'super app' package for players.
DraftKings has also announced a super app of its own, demonstrating similar movements among major industry entities.
Betr social casino to offer free-to-play games with rewards
Social casinos provide access to token-based casino games with opportunities to earn real money prizes.
The Betr Social Casino follows that practice, and is described as a product players may use to play slots, table games and engage in live casino action. Moreover, the service expressly states that players can "redeem real cash prizes" by interacting with the platform.
Unlike traditional online casinos – which remain illegal across many US states – wagers placed across Betr Social Casino involve platform-specific tokens. Players can purchase these tokens to place bets on the app's various casino games.
Rewards are distributed as virtual currency and may be exchanged for a real-money equivalent.
For example, if a player wins while playing any slot game, returns will be credited as either:
- Gold Coins: Entertainment-only currency
- Betr Cash: May be exchanged into real money
As a player's money is not directly spent on any casino game, Betr's Social Casino operates in something of a controversial grey area.
It is also worth noting that Betr's single-wallet model means that players can buy virtual currency and spend tokens across each available service, including sportsbook, arcade and DFS offerings.
Betr Founder says operator holds super app "advantage"
The launch of Betr's social casino stands as the fourth instalment in the operator's growing portfolio of domestic products.
When the group introduced the social casino on a limited scale earlier this month, Co-Founder Joey Levy lauded his team for quickly delivering multiple services within a short timeframe:
Speaking at the Next Summit in New York, Levy said:
"I remember coming to this conference last year, we only had Betr Picks. Today, just a year later, we have Betr Picks in 34 states, we have Betr Social Sportsbook in 32 states, we have Betr Arcade in 38 states, we soft-launched our social casino.
"So, we literally went from just one nationwide gaming product to four, all within the same app with a consolidated wallet experience."
The Florida-headquartered operator also believes it holds a clear advantage when it comes to the multi-product platform:
"We certainly have a first-mover (advantage) on the super app strategy. And through Social Casino, we're still going to have an advantage with having a nationwide casino-like offering.
"Consumers nowadays don't want to have to download five to seven different apps with different wallets, it's just too much friction nowadays."
Levy also touched on DraftKings' super app scheme, branding the competitor's move as "incredibly validating" after working internally on an all-in-one product for since last year.
Predictions product to follow Betr Social Casino
Later this year, a fifth Betr product will enter the fray – a prediction service.
Contracts-based prediction platforms have taken the industry by storm in recent months, with Kalshi and Polymarket central to notable state-versus-operator controversies. Specifically, State regulators argue that certain prediction products constitute gambling, and must abide by local laws.
Traditional operators, such as DraftKings and FanDuel, have also launched prediction facilities to combat the threat of these newfound competitors.
On March 4, 2026, Betr announced that it had signed an agreement with Polymarket to "bring prediction markets to Betr users nationwide".
Like prominent prediction operators, Betr will offer sports, culture and politics markets to its customer base of over one million users.
Levy: Regulatory doubts stem from a "dead" market
Betr Predictions will become the "fifth pillar" of the super app, explained Levy, where one wallet is used to fund multiple player experiences.
Pertinently, Levy is not ignorant to regulatory uncertainty concerning predictions: "I know with prediction markets, it's kind of like opening up Pandora's box.
"What we've learned is that this idea that you can only launch products under two very rigid regulatory frameworks… that world is over. That is dead."
Using the super app, Betr aims to be "nimble" and "exhibit agility" across different regulatory requirements.
Attention now turns to the performance of Betr's Social Casino and upcoming predictions product, with both expected to deeply influence the operator's future strategy.
