Spribe, the iGaming studio behind popular crash game Aviator, has announced the signing of UFC star Valter ‘The Clean Monster’ Walker as a brand ambassador.
Walker is the latest in a long line of UFC stars to have signed on as ambassadors following Spribe’s multi-year sponsorship deal and their brand ambassador fund. He joins fellow fighters Michael ‘Venom’ Page, Alex Page, Alex Pereira and several others.
Aviator leading the crash game industry
Crash games have been around since the early 2010s, but it is Spribe that has been credited with popularizing the niche iGaming genre; they took the basic crash game idea and, in 2019, launched the first iteration of Aviator.
A 2021 upgrade saw improved graphics and the addition of a chat feature, installing a social element, helping promote the game to a wider audience. In 2022, Spribe announced the game had reached five million monthly active users. Today, the game boasts 50 million monthly active users.
Spribe’s UFC partnership
To further their reach, the company – which was founded in 2018 in Georgia but is now headquartered in Warsaw – signed a multi-year sponsorship deal with UFC in 2023.
In 2025, it announced an extension to the deal, which would also include branding at major WWE events – both the UFC and WWE are owned by TKO Group Holdings.
The partnership includes an annual brand ambassador fund, and over the past couple of years, Spribe has taken advantage of that.
Early signings included Johnny Walker, Alex Pereira and Merab Dvalishvili. Last year, Michael ‘Venom’ Page was added to the roster along with Diego Lopes.
The latest signing sees Valter Walker join Spribe’s list of crash ambassadors. The 28-year-old Brazilian was given the nickname ‘The Clean Monster’ by his trainer, who attributes the moniker to Walker’s natural power and strength, gained without the use of steroids.
About Valter Walker & Spribe’s relationship
Walker, who joins his older brother Johnny Walker on Spribe’s books, is known for his aggressive fighting technique. His signature move is the heel hook, where he prefers to go for the break rather than the tap, with the move securing him his four most recent victories.
His most recent win came against Louie Sutherland – a fight which he won by submission at UFC 321 in October 2025. He has a record of 15 wins, no draws, and just one loss, which came in his debut UFC fight.
On becoming the latest Spribe ambassador, Walker said: “Aviator is one of the most thrilling games I’ve ever played and I’m thrilled to be promoting it to my fans in Brazil and beyond.
“Aviator is fast-paced and where high risk can lead to high reward. You strap in, take flight and hold tight as the win multiplier continues to rise. When you decide to cash out is up to you – go too soon and the win is small, but wait too long and you risk losing it all.
“I’m really honoured to be working with Aviator and SPRIBE on some truly knock-out campaigns, so watch this space.”
Meanwhile, Spribe CCO Giorgi Tsutskiridze said: “Our multi-year deal with the UFC and the brand ambassador fund we have access to has proved to be hugely effective at driving awareness of Aviator among UFC fans worldwide.
“This partnership with Valter ‘The Clean Monster’ Walker builds on this and allows us to really tap into Brazil and Latin America, markets where Aviator has already proved to be a big hit.
“We’ve got some great campaigns with Valter in the works so keep your eyes peeled. In the meantime, strap in and take flight with the world’s number one crash game.“
