Titled ‘FanDuel Casino Rewards Club’, this new loyalty scheme delivers a slate of prizes, bonuses and pertinent boosts to customers who engage with the operator’s casino-focused features.
Available to players in Michigan, Pennsylvania, West Virginia and New Jersey, this stands as FanDuel’s latest commitment to what it calls “digital-first” users.
The program’s premise is quite straightforward – players are tasked with accumulating points to climb through various levels. As individuals advance through tiers, the quality of available benefits improves.
Crucially, players can easily view upcoming rewards across all tiers before achieving the next level. In a press release, FanDuel outlined that this element sets its program apart from rival products:
“Unlike the competition, Rewards Club clearly outlines what players earn at every tier and prioritizes transparency so players can easily see the connection between their level and the value they receive.”
How the FanDuel Casino Rewards Program works…
Players will receive FanDuel Rewards Club points when spending real money across the site’s range of live and RNG table games.
FanDuel calculates points at the end of every month. Once totals are verified, the operator promotes qualifying players to the next tier.
Prizes for those enrolled include birthday bonuses, exclusive reward boxes and 5%, 10%, 15% and 25% weekly bonus back offers. Prize quality scales through each tier – as FanDuel endeavors to “recognize and celebrate” its most loyal players.
In a statement, FanDuel Senior Vice President of Casino Product Andrew Gradwell expressed that this program prioritizes an improved player experience: “At FanDuel Casino, we’re committed to delivering a thrilling experience, and with Rewards Club, players can now be rewarded for their everyday play.
“The program is designed to elevate the player experience – enabling customers to enjoy their favorite games while earning points, unlocking new tiers, and accessing greater rewards.”
FanDuel also unveils new ‘Thrillionaires’ marketing campaign
In addition to its fresh program, FanDuel is preparing a slate of new marketing material ahead of the holiday season. Known as “Calling all Thrillionaires“, this multi-video strategy aspires to demonstrate FanDuel’s propensity for thrilling entertainment.
Content will continue to be released throughout this iterative process – with upcoming videos such as “Thrillionaires, Assemble!“, “Shopping For Thrills” and “Serving Up Thrills” expected to go live before the new year.
All campaign assets will debut in New Jersey, Pennsylvania and Michigan
Vice President of Marketing at FanDuel, Daniele Phillips, explained the synergistic nature of the group’s upcoming advertising content and the FanDuel Casino Rewards Club:
“At FanDuel Casino, we know that the thrill comes from anticipating the win. The latest chapter of ‘Calling All Thrillionaires’ brings the thrill of anticipation to life through Rewards Club.
“The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment.”
Together, FanDuel’s new rewards club and ‘Calling all Thrillionaires‘ campaign illustrate the operator’s ongoing customer-oriented strategy.
