Professional Background
Fintan Costello is a recognized thought leader in the gambling industry and an online marketing aficionado.
“I have achieved significant success in delivering growth for companies, producing impressive and cost-effective results. My digital marketing experience spans various industries, including online gambling, FinTech, blockchain, and financial trading.”
People-centric and strategic, Fintan is the former Global Head of Marketing and Deputy Chief Digital Officer at Saxo Bank, and previously served as Senior Industry Head for Finance & eGaming at Google. His career also includes key roles with PokerStars (Senior Global Online Marketing Manager) and Paddy Power (Head of Online Marketing).
He was the Chairman of Finder Media B.V., the company behind BonusFinder.com. Fintan is also a renowned public speaker on iGaming, innovation, digital media, and online marketing. He frequently appears as an expert judge for the Global Gaming Awards and serves on advisory boards for start-ups.
What makes Fintan a Gambling Expert?
Fintan has two decades of gambling industry experience. He is an industry insider with his thumb on the pulse of the casino and betting landscape. Fintan also hosts the Gambling Files Podcast that “delves into the business side of the betting world.” Fintan Costello and Jon Bruford (The Gaming Boardroom) discuss current hot topics with world leading gambling experts.
The Gambling Files Podcast episodes provide useful insights about the changes in the industry. Some of the recent episodes talk of voices of changes in gambling recovery, Canadian gaming landscape, insights from Steve Ruddock (Straight To The Point), and the black market dilemma in Germany.
He has mentored Google teams in France, Spain, Italy, Denmark, Australia and Tel Aviv for performance-focused financial trading & gambling industries. He has helped Pokerstars’ social media presence as the Senior Global Online Marketing Manager. At Paddy Power, he improved all aspects of online marketing, including affiliates, display and email across entire gambling product range.
Fintan has also authored the ebook Casino Bonus: Your Guide to Online Casino Bonuses With All The Tips And Tricks From The Expert (March, 2023).
Fintan is the ‘Swiss Army Knife’ of gambling industry, so to speak. That is when he is not running ultramarathons!
Areas of Expertise
- Online Marketing Campaigns: Think of gambling promotions, industry updates, and news and you have Fintan at the forefront! Whether it is the BonusFinder Index, most stressful video games, Superb Owl Awards, or the MLB Food Tester Campaign, Fintan knows how to spread the word!
- Industry Updates: Fintan stays on top of developments in the gambling world, including but not limited to, new market launches, new states, opening up of new licenses, sports betting in the US, gambling logjam, or exclusive in-depth interviews with industry insiders.
Personal Interests
Fintan runs very long distances—really looooong distances. As an ultramarathoner, he comfortably covers even 100 kilometers or more over multiple days. When he’s not running, giving media interviews, or researching casino and sports betting trends, he enjoys playing video games with his son.
