Bonusfinder.com has been granted a license to operate in Colorado ahead of the state regulating sports betting next month – its fourth US affiliate license in less than a year.
Founded in 2019 with a vision to transform how the affiliate sector creates, captures and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, BonusFinder.com has made huge in-roads in the rapidly growing US market.
The company's new Colorado license marks its fourth approval in less than a year with existing state licenses in New Jersey, Pennsylvania and Indiana with each market showing rapid growth since launch. Legal betting in Colorado will only help boost BonusFinder's growing presence in the US.
The Centennial State will become one of the most open sports betting markets in the US next month allowing over 30 sportsbooks to offer land-based and mobile betting to its six million residents. The licensees include the likes of DraftKings Sportsbook and Ameristar Casino in Black Hawk.
Comments from Fintan Costello, Managing Director of Bonusfinder.com
We're thrilled to be launching our fourth stateside offering, presenting Colorado's keen sports bettors with the best options possible before they commit to opening a new online betting account.
Our aim is to help players 'play with more' within a safe environment. We are very much in favor of regulation and we're delighted to have made such progress in four progressive and rapidly growing state markets.
Our core principles are built on a common sense approach to regulation that involve honest and open conversations between regulators, operators, affiliates and players, and this is precisely the approach many US state regulators are taking.
Online Casino Booming in the US
Last month research carried out by BonusFinder.com monitoring the US market since the closure of major land-based gaming venues and cancellation of live sport uncovered a 100% rise in internet searches for 'online casino' across North America.
The research was carried out using Google Trends from February to the end of March this year and revealed a sharp spike in players searching for 'online casino' following land-based venues switching off slot machines and sports events being rescheduled.
The tipping point came on 12th March when more US players searched for 'online casino' than 'sports betting' with numbers doubling in the following two weeks.