BetMGM Casino and Fremantle have continued their partnership to introduce The Lion’s Share, a new pricing game segment to The Price Is Right, the longest-running game show on US television.
The innovative addition will be the first custom-branded game in the history of The Price Is Right, while it also represents the first new pricing slot since 2021.
BetMGM, the prominent online sportsbook and casino operator, has once again teamed up with Fremantle, a content producer and distributor, following on from the multiyear IP rights deal signed in January this year.
The Lions Share will raise the stakes for contestants, opening up a jackpot of up to $500,000 with luxury holidays and dream cars also up for grabs.
As part of the agreement, BetMGM will sponsor the game all the way through the season, commencing with the 54th season premiere on September 22, on CBS and also streamed on Paramount+.
What is The Lion’s Share?
The Lion’s Share will combine the challenge of getting the price of everyday items correct with the exciting gameplay of having to collect prize balls in a wind tunnel, with the jeopardy of losing everything.
Here is how the game will unfold:
In a typical Price Is Right format, players will need to guess the price of normal items, with each correct answer winning a ball, up to a maximum of five.
The balls will then be inserted into a wind tunnel, with contestants required to grab as many of them as possible. Each ball means a specific prize or outcome, including the unwanted ‘Lose It All’.
Next up, it is decision time. Contestants can opt to take what has been won so far, or play on with risk, and the chance of winning big.
Contestants and viewers alike are set to enjoy the familiar entertainment and price guessing of The Price Is Right, with the casino-style risk and reward element of The Lion’s Share elevating the overall experience.
Not only will it add to the television show, but plans are in motion to develop The Lion’s Share for casino and online gaming.
That is right, Come On Down, but this time, you won’t need to be in the studio to make your way to Contestant’s Row, as the game will come to you.
When The Lion’s Share arrives on BetMGM platforms, it will join other Price Is Right-themed slots like Fortune Pick and Gold Blitz Ultimate, plus other upcoming titles such as Cliff Hangers, Plinko, and The Big Wheel.
This partnership reflects the significant crossover between daytime TV and iGaming, potentially drawing in a broader audience for both the show and BetMGM’s casino and gameplay offerings.
BetMGM’s extensive online casino offering comprises more than 5,400 titles across various North American markets, including state-by-state, exclusive jackpot networks.
These include popular games such as MGM Grand Millions, Bison Fury, and 15 Lanterns, in which bettors can earn BetMGM Rewards Points and Tier Credits. The former can then be redeemed for digital incentives, MGM Rewards Points, as well as Marriott Bonvoy Points, for use in the global hotel loyalty scheme.
With the introduction of The Lion’s Share and further traction for BetMGM, the gambling platform and operator has renewed its commitment to responsible gaming.
BetMGM has committed further resources to support customers, including GameSense, a renowned industry service licensed to the company by the British Columbia Lottery Corporation.
Seamless integration across BetMGM’s mobile and desktop platforms means that bettors can avail of the same GameSense resources that have been utilised across the network of physical MGM casino resorts. These tools assist customers in having an enjoyable, but safe, casino experience.
The arrival of The Lion’s Share follows their previous latest releases, where BetMGM and Atlantic Digital launched the first official Friends slot and where BetMGM also launched the Family Feud game show live from Las Vegas earlier this month.
