How We Review Online Casinos & Sportsbooks

The same way that we shine a light on gambling operators it’s important that you understand how we pay the bills at BonusFinder US. It’s pretty simple, if you click one of the links to an online casino on our site and open an account with that operator, they will pay us an advertising fee. The same goes for online sportsbooks.

For the more technical this is called “affiliate” marketing and the casinos use cookies (no not those cookies, the boring computer cookies) to keep track of things for accounting purposes. So it’s the exact same as what happens when you book a hotel through TripAdvisor or click an ad on Google.

This common business model should then make you ask a second question, “Hey, how do i know your reviews are impartial?”, boom, great question, let’s get into the nitty gritty of what happens behind the scenes!

First off, we are here for you. We don’t just review and rate online casinos, because of our size we can get better bonus deals with the online gambling sites listed on our site, so by clicking the links you make sure you get the best offer available.

Secondly, we have a very strict editorial review policy but it boils down to this simple question, “Is this an online casino or a sportsbook we are happy to play on?” If no, then we don’t promote that operator on our website.

Now that online gambling is becoming legal, new operators are popping up left and right. Just because a brand is not on our site doesn’t mean they are bad guys it just means we have not done our thorough vetting of them yet, as you can see from our review procedures below, it takes a lot of work and time to pass our tests.

When we review a casino we look at every aspect of the operation and rank it accordingly, areas we cover include:


  • Who are the owners
  • What licenses are they operating under
  • What procedures they follow for player fund protection
  • How do they protect privacy and user data


  • Is the site is easy to use
  • Is it easy to register and deposit funds
  • Is there a range of payment methods including popular local methods
  • Is it easy to withdraw winnings
  • Is there a minimum delay to get the money back into our account
  • Is the loyalty programme is achievable


  • Are the bonuses easy to understand
  • Is it easy to claim the bonus
  • Are the bonuses attractive compared to competitors


  • Full range of games from all the leading suppliers
  • Games unique to the casino
  • Everything works perfectly on mobile and tablets


  • Speedy customer support who are happy to resolve questions/problems efficiently

How We Calculate Bonuses?

Online casino bonuses can be confusing, with no deposit bonuses, first deposit bonuses, free spins, rebates, and a whole load of combinations and offers. At BonusFinder it is our mission to help you “Play With More” and that is why we do the hard work for you. Our team of experts calculates the real value of the casino bonuses to make sure you know what you are getting before you sign-up.

On our best online casino bonus page for example, we calculate the real value of the casino bonus, showing you how much you need to deposit and how much money you will have to play with.

For example, if the casino gives you a $500 match bonus with 200 free spins which are valued at $0.1 each, the effective bonus value is then $520 dollars. For this, you need to deposit $500 to get the full bonus, so we will show you “play with $1020”.

On our free spins page we give you the number of free spins you can play with for the given bonus. American casinos rarely give straight up free spins just yet, but it’s easy to convert your casino bonuses to free spins.

For example, if a casino offers 100 free spins + $200 matched deposit, that’s in total 2100 free spins you can play with, (assuming a standard free spin is worth $0.1). So we will show you “Claim 2,100 Spins”

We also have a fantastic filtering tool to help you get the best possible bonus that suits you. So if you are looking to deposit $20 to play some slots, just select “Most Spins for $20” from the list and we will show you the online casinos that offer you the most free spins to play with in your state.


Riku is the Editor in Chief at BonusFinder and is a global expert in casino, sports betting and poker.

Riku was a professional online poker player for 10 years where he has played against some of the world’s best known pro-players such as Phil Ivey and Doyle Brunson. When not playing poker Riku was exercising his passion for sports betting and developing his expertise for casino games.

Riku as Editor in Chief oversees all the research and writing at BonusFinder. He also spends hours weekly speaking with the US casinos and sportsbooks to make sure everything is up to date to make sure you can "Play With More"

Riku has been recognized as an expert in the field and led the BonusFinder team to several gambling award nominations including:

  • EGR North America Awards 2020 - Affiliate of the Year
  • EGR Operator Awards 2019 - Casino Affiliate of the Year
  • iGB Affiliate Awards 2019 - Best Newcomer

Feedback: [email protected]