🍫 We Bought 15kg of Quality Street, Celebrations, Roses, Haribo and Heroes: Here’s What We Found… 🍬

author by Rob McLauchlan on December 08, 2020

With Christmas around the corner, it's won't be long before we're all eating our way through box after box of delicious, gifted chocolates and sweets.

But have you ever wondered which chocolates and sweets are the most common to get in a confectionary box?

Following the intense Twitter debate regarding the lack of purple sweets in a Quality Street tin, the team at BonusFinder.com ordered 15 KILOS of various selection boxes and sweet assortments to find out which sweets are the most rare, which cost the most per unit and most importantly, which boxes are the best to buy depending on your favourites!

Having recently filled a position for a professional candy tester, you can be rest assured our analysis is top of the chocs 🥁

Here are the results…

Results – The Most and Least Common Candy

It's official, the Gummy Bear is the most ubiquitous sweet you'll ever find in a random assortment pack.

With 302 Gummy Bears counted from a total of 646 Haribo Starmix sweets (5*660g packs), statistically, 46.75% of every Starmix pack you ever buy will be populated by chewy Gummy Bears. The more you know…
Haribo Starmix

Placing second in the 'most common sweet' league table is the Milky Way bar (18.71% probability per box), with 78 out of 417 Celebrations sweets found to be the chocolate, caramel, and nougat delight.

Snickers (17.03%) came in third place, accounting for 71 out of 417 Celebrations sweets counted.
Celebrations

The Top 10 Most Common Sweets Were:

  1. Gummy Bears, Haribo Starmix – 46.75%
  2. Milky Way, Celebrations – 18.71%
  3. Snickers, Celebrations -17.03%
  4. Rings, Haribo Starmix – 15.17%
  5. Mars Bars, Celebrations – 14.87%
  6. Cola Bottles, Haribo Starmix – 14.55%
  7. Caramel, Roses – 14.44%
  8. Golden Barrel, Roses – 14.44%
  9. Éclair, Heroes – 14.33%
  10. Country Fudge, Roses – 13.73%

But what about the rarest sweets? This is why we're here after all.

Which sweets are you the least likely to find in their respective assortment boxes and tins?

Supporting the very diligent work of ITV's Stephen Hull, we can confirm that the Purple One from Quality Street is the rarest sweet you can find in any chocolate or sweet selection box, with an average of just TWO per tin (we bought 7 tins).

Such a low figure means that the probability of you picking a Purple One out first try is just 4.55%. Think about that when your sharing the tin around on Christmas day!

Quality Street

In fact, Quality Street dominated the rarity percentage league, occupying seven places within the top ten.

The Top 10 Least Common Sweets Were:

  1. The Purple One, Quality Street – 4.55%
  2. Green Triangle, Quality Street – 6.36%
  3. Milk Choc Block, Quality Street – 6.36%
  4. Coconut Eclair, Quality Street – 6.67%
  5. Orange Crunch, Quality Street - 6.67%
  6. Toffee Finger, Quality Street – 6.97%
  7. Signature Truffle, Roses – 7.04%
  8. Fudge, Quality Street – 7.27%
  9. Twirl, Heroes – 7.79%
  10. Galaxy Caramel, Celebrations – 8.63%
  11. Galaxy Solid, Celebrations – 8.63%

Results – The Most Expensive Candy

Now we've established the rarity of each sweet, we can calculate which sweets are the most expensive to purchase, based on the probability and price point per container.

Retailing at £4.99 per 450g tin, the price point of Quality Street means that the Purple One costs a staggering £2.33 per sweet (on average).

Having bought 7 tins and counting just 15 Purple One's in total, the sweet that accounts for less than 5% of all contents, costs more than 50% of the retail price. Do you think it's worth it?

Cadbury Roses' Signature Truffle came second on the most expensive league table, with an average cost of £2.25 per sweet.

Third place was occupied by Cadbury Roses' Strawberry Dream (£1.80 per sweet) while Quality Street's Green Triangle, Milk Choc Block and Cadbury Roses' Hazel in Caramel all placed in joint fourth, at a price point of £1.66 per sweet.

The Top 10 Most Expensive Sweets Were:

  1. The Purple One, Quality Street - £2.33
  2. Signature Truffle, Roses - £2.25
  3. Strawberry Dream, Roses - £1.80
  4. Green Triangle, Quality Street - £1.66
  5. Milk Choc Block, Quality Street - £1.66
  6. Hazel in Caramel, Roses - £1.66
  7. Coconut Éclair, Quality Street - £1.59
  8. Orange Crunch, Quality Street - £1.59
  9. Toffee Finger, Quality Street - £1.52
  10. Hazel Whirl, Roses – £1.50
  11. Tangy Orange, Roses - £1.50

Roses

Best Boxes to Buy if You Love Dairy Milk

Given all these calculations, we can now reveal that if you're looking to save the pennies this year and have a particular fondness for Cadburys' Dairy Milk (which appears in both Heroes and Roses), the best assortment box you can buy is a Heroes one!

With an average amount of 35 Dairy Milk's per box, the price point is just £0.93 per chocolate, compared to the extortionate £1.45 you pay for the 31 of them in Roses!

Results – Complete Table of Findings

If you've still not got your fix of confectionary related statistics, we've copied in the entire data table below for you to explore for yourselves. Enjoy!

Sweet Brand/ Name Amount per Box Average per Box Rarity Percentage Cost per Sweet
Celebrations 417 69.5 100% £6.49
Milky Way 78 13.0 18.7% £0.50
Snickers 71 11.8 17.0% £0.55
Mars 62 10.3 14.9% £0.63
Bounty 48 8 11.5% £0.81
Maltesers 48 11.5% £0.81
Twix 38 6.3 9.1% £1.02
Galaxy Caramel 36 6.0 8.6% £1.08
Galaxy Solid 36 6.0 8.6% £1.08
Haribo 646 129.2 100% £1.66
Gummy Bears 302 60.4 46.7% £0.11
Rings 98 19.6 15.2% £0.33
Cola Bottle 94 18.8 14.6% £0.35
Hearts 88 17.6 13.6% £0.37
Fried Eggs 64 12.8 9.9% £0.51
Heroes 321 64.2 100% £8.42
Eclair 46 9.2 14.3% £0.71
Fudge 40 8.0 12.5% £0.81
Crunchie Bits 37 7.4 11.5% £0.88
Double Decker 37 7.4 11.5% £0.88
Cream Egg 36 7.2 11.2% £0.90
Dairy Milk 35 7.0 10.9% £0.93
Dairy Milk Caramel 35 7.0 10.9% £0.93
Wispa 30 6.0 9.3 £1.08
Twirl 25 5.0 7.8 £1.30
Quality Street 330 47.1 100% £16.73
Orange Creme 45 6.4 13.6% £0.78
Strawberry Delight 42 6.0 12.7% £0.83
Toffee Penny 34 4.9 10.3% £1.03
Chocolate Caramel Brownie 31 4.4 9.4 £1.13
Caramel Swirl 30 4.3 9.1% £1.16
Fudge 24 3.4 7.3% £1.46
Toffee Finger 23 3.3 7.0% £1.52
Coconut Eclair 22 3.1 6.7% £1.59
Orange Crunch 22 3.1 6.7% £1.59
Green Triangle 21 3.0 6.4% £1.66
Milk Choc Block 21 3.0 6.4% £1.66
The Purple One 15 2.1 4.5% £2.33
Roses 284 56.8 100% £13.49
Caramel 41 8.2 14.4% £1.10
Golden Barrel 41 8.2 14.4% £1.10
Country Fudge 39 7.8 13.7% £1.15
Dairy Milk 31 6.2 10.9% £1.45
Hazel Whirl 30 6.0 10.6% £1.50
Tangy Orange 30 6.0 10.6% £1.50
Hazel in Caramel 27 5.4 9.5% £1.66
Strawberry Dream 25 5.0 8.8% £1.80
Signature Truffle 20 4.0 7.0% £2.25

Methodology – How Did We Test This?

We bought 15kg of the most popular sweet assortments / confectionary boxes in the UK.

The Full List of Sweets Bought Were:

  1. Roses - 660g x 5
  2. Haribo - 400g x 5
  3. Celebrations - 650g x 6
  4. Quality Street - 450g x 7
  5. Heroes - 660g x 5

As we're all working from home at the moment, members of the BonusFinder.com team then diligently sorted through a brand each, counting every single sweet they came across. If you are all done with sweets you can always pick up some no deposit free spins on Starburst, the world's most popular online slot game.